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Vitasoy unveils new drinks to satisfy thirst for quality products

ByQiu Quanlin in Guangzhou (chinadaily.com.cn) Update:2020-09-14


Bottles of Vitasoy drinks produced by Vitasoy International Holdings Limited, a Hong Kong-based beverage giant. [Photo/vitasoy.com]

Vitasoy International Holdings Limited, a Hong Kong-based beverage giant, launched a series of new products on Thursday in Guangzhou, the capital of Guangdong province, to meet the growing demands on the Chinese mainland for high-end health drinks.

Empowered by micro-level grinding technology, the products, or the Vitasoy health plus series, provide soy goodness with quality plant protein plus additional benefits of calcium and dietary fiber, according to the company.

"Young Chinese consumers have developed increased interest in high quality soymilk beverage," said Huang Lisheng, CMO of Vitasoy Mainland China.

The Chinese mainland has become an important market for the company's sustainable development, according to Huang.

Early in June, the company unveiled the plague of its Chinese mainland headquarters in Nansha, in the heart of the Guangdong-Hong Kong-Macao Greater Bay Area, to facilitate its market strength in the Chinese mainland.

Vitasoy has now set up five factories on the Chinese mainland — in Shanghai, Wuhan of Hubei province, as well as Guangdong's Shenzhen, Foshan and Dongguan.

The headquarters in Nansha will deploy the production capacity of the five factories to meet the demands from the global market, as well as to undertake the distribution of Vitasoy's products on the Chinese mainland, said the company.

The company also plans to move the research and development center to Nansha, which will be an important milestone in its development, to inject more impetus to the sustainable development of the group, it said.

The headquarters is expected to reach an annual revenue of more than 5 billion yuan ($706.1 million) in the first year of operation, which will increase to 11.9 billion yuan after the headquarters reaches design capacity, according to the statistics released by the Nansha commerce bureau.