With the support of a cooperation network, ZEISS Vision invited industry experts to share the latest advancements in myopia management and clinical research results at the booth, promoting consensus among experts on presbyopia.

From ZEISS MyoCare Lenses using C.A.R.E technology to the upcoming ZEISS MyoEase Lenses, ZEISS Vision is committed to safeguarding the visual health of young children through collaborative innovation.

To promote the standardized development of the industry, ZEISS Vision, together with the China National Inspection and Testing Center for Ophthalmic Optics Glass and Enamel Products, and multiple ophthalmic medical institutions, initiated the group standard for the Specifications for Refraction and Assembling of Myopia Management Spectacles.

Additionally, the ninth "I Want to Go to Germany" ZEISS Optometrists Competition was launched, highlighting ZEISS Vision's emphasis on the cultivation of talents. During the exhibition, several signing ceremonies were held, marking a new stage of its collaborative innovations.

Technological heritage

With 179 years of technological heritage, ZEISS Group places great importance on R&D, investing 15 percent of its revenue in such work. This has laid a foundation for ZEISS Vision to ensure the quality of every pair of its glasses.

From left: ZEISS MyoEase Lenses, a highlight product series made for teenagers, are exhibited at the fair. Sven Hermann, a member of the executive board of ZEISS Group, president and CEO of Consumer Markets, speaks at the fair. CHINA DAILY

Since entering the Chinese market in 1995, ZEISS Vision has been driven by technological innovation, promoting the high-quality development of the eye-health business.

Adhering to the concepts of digitization, intelligentization and environmental sustainability, ZEISS Vision practices green design and manufacturing by collaborating with industry partners. Not only does it focus on promoting digital transformation within the company, but it leverages digital technology to lead the industry's green transformation. At the fair, ZEISS Vision launched the ZEISS Vision Care China Sustainability Fact Book 2023/24 to share its progress in exploring sustainable development paths.

In accordance with the 14th Five-Year National Eye Health Plan (2021-25), ZEISS Vision said it will continue to strengthen the concept of lifelong visual health management.

Yang Xiaoguang, president and CEO of ZEISS Vision Care China, said: "ZEISS Vision will continue to innovate and improve by introducing more eye care solutions to the Chinese market, bringing more innovative value to partners, and helping consumers improve their visual quality of life. It will advance together with the industry and promote the sustainable development of the eye-health business."