In order to expand the tilapia market in Shanxi, Maoming held the Maoming Tilapia Brand (Taiyuan) Promotion Conference on Aug 12.

Maoming Tilapia Brand (Taiyuan) Promotion Conference. [Photo/WeChat account: maofabu]

The promotion conference centered on the promotion of the Maoming tilapia brand. Through a variety of activities, such as a gourmet cooking exchange meeting and livestream event, tilapia-related enterprises from Maoming were able to strengthen their cooperation with the local aquatic market, catering enterprises, and business associations.

During the on-site dish display, tasting, and exchange sessions, chefs cooked a variety of tilapia pieces, fish fillets, and other tilapia delicacies with various cooking methods, such as frying,  roasting, boiling, and stewing, promoting the diverse characteristics of Maoming tilapia to attendees from Shanxi.

An exchange forum was also held to discuss how to promote the development of the Maoming tilapia consumer brand, with participants conducting exchanges on brand development.

Maoming is China's largest tilapia production base and export processing base, producing an output value of 6.5 billion yuan ($1.02 billion) last year, as well as providing 100,000 jobs. Maoming tilapia has been exported to the United States, the European Union, and Russia for a long period of time.

China's tilapia aquaculture is increasing at an average annual rate of about 5 percent, ranking first in the world. China provides about 700,000 metric tons of live tilapia and 400,000 tons of processed tilapia products per year.

A delicious tilapia dish. [Photo/WeChat account: maofabu]