After more than two years of exploration and practice, the "Xin" brand from Xinyi city has become a public brand in Maoming city.

This brand plans to cover high-quality agricultural products and processed foods in Maoming, ushering in a digital and branding transformation.

Sanhua plum packing box with "Xin" brand. [Photo/WeChat account: maofabu]

The first agricultural product branded as "Xin" is Sanhua plum from Qianpai town. Last year, the packaging of the plum not only featured its trademark but also included the "Xin" brand logo and a quality control traceability QR code. Inside the packaging, there was also a testing and inspection report.

Consumers scan the code on the packaging box. [Photo/WeChat account: maofabu]

By scanning the traceability code, consumers can access information, pictures, and detailed descriptions of the Sanhua plant in the box and even learn about its planting location.

Last year, many brands joined the "Xin" brand traceability code system, which enhanced their brand influence and price stability. Sanhua-plum farmers increased their income by 6 yuan per kilogram, sweet persimmon farmers increased their revenue by 4.5 yuan per kg, and Qianpai mustard was sold for 4 to 5 yuan per kg.

With high standards and comprehensive supervision, the public brand recognition and market acceptance of Maoming city will continue to improve, promoting the internationalization of high-quality products from Maoming and gaining consumer favor.