Maoming city has decided to launch a two-month Maoming lychee brand promotion campaign in Wangfujing Street in Beijing starting on May 1. This initiative aims to implement the "Strong Lychee Brand" strategy, enhancing the popularity and consumer acceptance of Maoming lychee.

Maoming will display Maoming lychee advertisements on four outdoor screens in Wangfujing Street, highlighting the advantages of Maoming lychee. This move seeks to elevate the recognition of Maoming lychee further in Beijing and nationwide to boost the expansion of its consumer market.

Known as the "World Lychee Capital," Maoming boasts a long history of lychee cultivation, with vast land, high yields, diverse varieties, and superior quality.

Additionally, Maoming will host various events such as the China Litchi and Longan Industry Conference, mass weddings, and tourism activities. It will also release relevant guides to comprehensively advance Maoming lychee’s marketing efforts, creating a marketing matrix to drive robust lychee sales in the market.