Huazhou, a county-level city in Maoming, aims to lead regional development by exploring unique cultural resources and empowering rural industrial growth.

By showcasing model villages and taking advantage of festivals, Huazhou has successfully established a new model integrating agriculture, culture, tourism, and commerce, achieving resource complementarity and mutual benefits.

With a strong agricultural foundation, the Huazhou pummelo peel industry has become a core sector, and modern agricultural parks and innovative southern medicinal herb seed industry parks shine brightly. Promotional activities have enhanced brand influence, with the flower viewing festival attracting over 7.6 million live stream viewers.

Huazhou has upgraded its scenic areas, created multiple national and provincial tourist attractions, and established new cultural and commercial landmarks. Projects like aviation-themed hotels and forest parks are rapidly advancing, offering a range of unique souvenirs and revitalizing intangible cultural heritage.

To build its cultural tourism brand, Huazhou is tapping into local resources and improving production and sales methods, creating high-quality agricultural and cultural tourism brands. It has earned numerous provincial and municipal honors and expanded the influence of its cultural tourism products.

Huazhou is strengthening cultural tourism promotion through "going out and inviting in" strategies, participating in various expos and promotional events and attracting tourists and investment through festival activities. With well-designed themed tourism routes attracting travel agencies, Huazhou is embarking on a new journey toward rural vitalization.

An aerial view of Huazhou. [Photo/WeChat account: maofabu]