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Gaozhou's rural vitalization efforts bear fruit

(guangdong.chinadaily.com.cn/maoming)
Updated: 2024-09-06
 

Gaozhou, a county-level city of Maoming, has cultivated a number of exemplary villages under the "Hundred-Thousand-Ten Thousand Project," achieving remarkable results in industrial development, ecological construction, and rural civilization.

This year, Tandi village in Sishui town has harnessed the momentum offered by the construction of the Baqiao Lychee Expo Park project to host a variety of cultural, sports, and artistic activities. During the summer vacation, the four weekend carnival events have attracted over 30,000 visitors, with each event generating over 40,000 yuan ($5,641) in consumption.

Using internet celebrities to attract visitors and elevate the profile of typical villages is a distinctive practice in Sishui town. The town has invited numerous internet celebrities to film short videos for online promotions and help attract visitors.

Xianrendong village in Shenzhen town has leveraged its tourism attractions to host a number of cultural art festivals. The festivals have introduced various types of rural experiential activities, such as stargazing camps, bonfire parties, overnight stays, night tours, night shopping, and night performances, which has stimulated the rural night economy.

By organizing lychee customization activities, developing and launching lychee cultural and creative products, and expanding rural catering and homestay businesses, Baiqiao village in Genzi town has diversified its tourism industry.

During the summer vacation, the occupancy rate of homestays and rural hotels in Baiqiao village exceeded 70 percent, with expected accommodation revenue surpassing 1 million yuan.

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An evening bonfire party is held at the Xianrendong Scenic Area. [Photo/WeChat account: maofabu]