A "Promoting Rural Tourism and Consumption" event, a part of the 2024 Cultural and Tourism Empowerment Event in Guangdong, was launched on Oct 11 in Gaozhou, Maoming. This event is geared towards implementing the essence of the provincial tourism development conference. Its objective is to leverage local cultural and natural resources to boost the cultural tourism industry, contributing to the high-quality development of the province.

Since last year, the Department of Culture and Tourism of Guangdong Province, in collaboration with the Departments of Education of Guangdong Province, the Departments of Natural Resources of Guangdong Province, and the Department of Agriculture and Rural Affairs of Guangdong Province, has been actively implementing the Ministry of Culture and Tourism's guidelines on empowering rural vitalization through cultural industries. Eighteen counties and towns, including Gaozhou in Maoming, have been designated the first provincial-level pilot areas. These initiatives have laid a robust groundwork for the "Hundred, Thousand, and Ten Thousand Project", covering 2,399 administrative villages and benefiting over 11 million people.

The event also featured a cultural and tourism market exhibiting local specialties, cultural and creative products, intangible cultural heritage crafts, and local delicacies, enhancing citizen engagement and interaction.

The venue of the "Promoting Rural Tourism and Consumption" event. [Photo/WeChat account: maofabu]