The first Qindou Mango Festival kicked off in Leizhou, a county-level city in Zhanjiang, on May 16, and will last about one month.

Qindou town in Leizhou is renowned as the hometown of mangoes in China, and Qindou mangoes have been recognized as a National Geographical Indication Product.

The mango festival is expected to further promote the brand awareness of Qindou mangoes. It will set up a model that integrates standardized production and management, as well as online marketing for other advantageous agricultural products in Leizhou, while also increasing the incomes of farmers, according to Sun Zhenghao, deputy mayor of Leizhou.

A series of internet-based activities, including live streaming through online platforms like Douyin and Kuaishou, will be carried out to expand the marketing channels and promote sales of Qindou mangoes.

Farmers of a family farm pick mangoes in Qindou town of Leizhou, a county-level city in Zhanjiang. [Photo by Zhang Fengfeng/Zhanjiang Daily]

Leizhou has an over 30 year history of mango planation. To date, the cultivation area of Qindou mangoes in the city has reached 58,000 mu (3,867 hectares), which has a yearly output of more than 40,000 metric tons and boasts a total output value of over 300 million yuan ($42.17 million).

Twelve mango demonstration bases, along with dozens of refrigeration storages and mango processing enterprises, have been established in the city to promote the high-quality development of the mango industry.

A mango industrial park that covers about 333 mu and has an investment of 100 million yuan is being built in Qindou town, aiming to promote the transformation and upgrading of the mango industry.

In addition, the tourism industry in Qindou town is also promoted by making full use of the mango industry, such as mango picking, sightseeing, catering, and accommodation.