The 2020 Zhanjiang Fishing Festival had its grand opening on Aug 16, when the fishing moratorium in the South China Sea ended. The festival will last until Aug 20.

Fishing boats set sail at the fishing port in Wushi town of Leizhou, a county-level city in Zhanjiang on Aug 16. [Photo by Li Jiabin/gdzjdaily.com.cn]

A series of activities, such as an aquatic product e-commerce shopping festival, a bazaar, as well as the sale of high-quality aquatic products via live-stream, will be carried out for the benefit of visitors.

In addition, a series of activities, which will be held between August 2020 and Chinese New Year 2021, was launched at the festival to assist in the resumption of industries in the city.

"The fishing festival is a large-scale brand activity hosted by the government. Displaying our products at such an event is conducive to improving brand awareness and reputation," said Huang Ronghua, general manager of Zhanjiang Henghe Aquatic Products Co Ltd.

Huang added that live-streaming is currently very popular. "We hope to broaden our sales channels and increase the sales volume of our products through the festival's live-streaming activities."

A traditional performance is staged at the opening ceremony of the 2020 Zhanjiang Fishing Festival on Aug 16. [Photo by Chen Yu/gdzjdaily.com.cn]